Ids Strengths And Weaknesses Information Technology Essay

Ids Strengths And Weaknesses Information Technology Essay Most organization with security infrastructure has become necessary to implement intrusion detection systems because of increased in number and severity due to signs of security problems. There are two types of intrusion detection system either NIDS or a HIDS approach are depend on how to select for their specific system and network environments. Combining these two technologies will produce truly effect results when work together will greatly improve network resistance to attacks and misuse. The graphic below demonstrates how host-based and network-based intrusion detection techniques work together because some events are detectable by network IDS only. Others that is detectable only at the host IDS. Strengths of Host-based Intrusion Detection Systems that the network-based systems cannot match Close to-real-time detection and reaction Intrusion detection is the route of monitoring the events taking place in a network or computer system. Both intrusion detection systems have different type of timing that is monitored. Many early host-based IDSs used timing scheme, as because it relied on operating system audit trails to generate as files that producing verification results of whether an attack was doing well or not. But in many cases an attack can be detected by intruder and stopped it before damage is done. Host-based IDS monitor explicit system activities Application-based IDSs are subset of host-based IDSs since host-based IDSs operate on information such as operating system audit logs which are collected from individual computer system. Host-based detection can analyze activities with great reliability and precision, for examples, host-based IDS can monitor all user login and logoff activity. Furthermore, determining which processes are involved in an operating system. Disparate network-based IDSs, host-based IDSs can distinguish the conclusion of an attempted attack as quickly as it is executed. Ultimately, host-based system is able to examine changes to key system files and executables frequently targeted by attacks. Attack such as install Trojan horses can be stopped. Network-based system sometimes misses this type of activity. Host-based detection systems are talented to associate users and programs with their effects on a system to alert the information such as what users issued what command and when. This is mainly because HID S are part of the target and are therefore capable to provide very superior information concerning the state of the system throughout an attack. Host-based IDS can detect attacks that network-based system fail to spot Host-based system is able to detect attacks via computer equipment such as keyboard that connected to critical server but do not cross the network, but network-based IDS cannot detect such attacks. In other words, HIDS only have to deal with attacks directed at the target itself and do not worry about capturing all the packets that cross a network. Consequently, NIDS are greatly less computationally expensive and have comparatively low performance impact on the host platform. Strengths of network-based Intrusion Detection Systems that the host-based systems cannot match Network-based IDS can detect attacks that host-based system fail to spot HIDSs cannot detest sign of suspicious activity such as attacks can only be indentified when travel across a network, for examples; IP-based denial-of-service (DOS) and fragmented packet (TearDrop) attacks because such attacks only can be recognized when travel across the network. NIDS may be invisible to the attacker while a HIDS will almost certainly leave some software footprint on systems where it is installed. NIDS deal with traffic as theoretical data for examples; a denial of service or death packet which might collapse a target host will not influence the NIDS. Instantaneous detection and reaction Network-based will gather information from network traffic streams to produce real-time IDS results quickly to allow the IDS to take immediate action to detect attack. Network-based IDS captured information sources from LAN segment or network backbones by analyzing network packets that are linked to the network segment, in so doing, with the network component providing early warning to immediate termination of the attack. Network-based Intrusion detection system are installed per network segment rather than per host Installing host-based IDSs on each host in the organization can be tremendously time-consuming and more expensive to deploy, since IDS has to be and installing software on every system that is to be monitored. For examples, coverage of 100 systems might require to installing a HIDS on each of the 100 systems. Whereby, network-based IDS allow strategic deployment at essential technique for viewing network traffic destined to several systems. Consequently, network-based systems do not require software to be installed and managed on a variety of hosts. In other words, NIDS are operating environment independent and may be invisible to the attacker. When deploying network-based IDSs to locate the system sensors to obtain advantages. A network-based placed external of a firewall can detect attacks from the external humankind, that break through the networks perimeter defences, yet still the firewall may be rejecting these attempts. Host-based systems unable to see rejected attacks that hit a host inside the firewall will not produce information that important in assess security policies. Conclusion In summary, NIDS do extremely well at detecting network-level abnormalities and abuses but NIDS may miss packets due to congestion on the network link that they are monitoring. Secondary, NIDS do not have a good notion of user identity because TCP/IP traffic does not convey an association. Therefore the NIDS would have difficulty telling the administrator accurately whether or not the attack had any effect. In a nutshell, the HIDS are more hostile about file integrity checking and collecting information including their CPU usage and file accesses. But the strengths of the HIDS relate directly to its weaknesses simply because HIDS is part of the target, any information it provides may be altered or deleted. for that reason, HIDS will have difficulty detecting attacks that completely wipe out the target system. When the operating system is crashed, the HIDS has crashed along with it and not alert is generated. Last but not least, a mixture of IDS tools must be used. Both HIDS and NIDS have matching strengths and weaknesses which, when combined, yield a very robust detection capability. Advantages and disadvantages of deploying IDS Overview Network Manager should request a proper guidance from vendors who specialize in IDS deployment and capable to provide detailed documentation and advice to select right features and capabilities Intrusion detection software where new flaws and vulnerabilities are discovering on a daily basis. There are many way of describing Intrusion detection systems. The primary descriptors are the system monitoring approaches, the analysis strategy, and the timing of information sources and analysis. The most common commercial Intrusion detection systems are real-time network-based. In order to select the best Intrusion detection systems and to integrate intrusion detection functions with the rest of the organization security infrastructure, governing factors. The most important that to prevent crisis behaviour that can abuse the system by increasing the perceived risk of discovery, improved diagnosis and rectification of causative factors. The first steps needed to illustration the characteristic of the threat from outside and inside an organisation, assisting in making decisions regarding the network is likely to be attacked and allocation of computer security resources. Additionally, understanding the frequency and features of attacks allows Network Manager drawing up the budget for network security resources whether the network currently under attack or likely to be attack. In todays hacking environment an attack can be launched and completed in under a millisecond. So that, another consideration that Network Manager should understand the functional components of the IDS whether components are the Host on which the IDS software runs. Most of the well-known desktop operating systems such as Windows 95-98 and Windows ME lack system logging facilities. Accountability and response are two overarching goals that Network Manager should state for intrusion detection systems. It is extremely difficult to enforce accountability in any system with weak identification and authentication mechanisms. To achieve the goals, Network Manager should understand and evaluate the control strategy of the input and output of the IDS then analyze which process model for Intrusion detection can help to determine what goals are best addressed by each intrusions detection system. For instance, military or other organizations that deal with national security issues tend to manage with a high degree of regulation. Some Intrusion Detection systems offer features that support enforcement of formal use policies. The resources prerequisite for each category of IDS varies broadly. Solution or general method to categorize Intrusion Detection systems is to assembly by information source. Network-based intrusion detection system analyze network packet. Other Intrusion Detection systems analyze information generated by the operating system. Perhaps the Network Manager can specify a security goal is by categorizing an organizations threat concerns. At this time, Network Manager can review the existing organization security policies, network infrastructure and resource level. If, on the other hand, the organization wishes to actively respond to such violations so that they can deal with alarms in an appropriate manner. The following session will discussed the advantages and disadvantages associated with different type of deployment of Intrusion Detection systems in an organization. Advantages and disadvantages of deploying Network Intrusion Detection systems The above diagram shows a typical deployment of Network Intrusion detection systems for doing packet analysis. An intrusion detection system placed outside the firewall to detect attack attempts coming from Internet. The advantages of Network-based IDS can be ready to protect against attack and even made undetectable to many attackers. To accomplish advantages of Network Intrusion detection system, well-placed network-based IDS can monitor a large network but it may have complicatedness processing all packets in a large or busy network and, consequently, may fail to distinguish an attack launched during periods of high traffic. Other disadvantages of Network-based Intrusion detection system cannot analyze encrypted information. Location 1 of Network-based IDS sensors, placed behind the external firewall and Router has advantages to observe attacks, originating from the outside world, that break through the networks perimeter defences that may target the ftp server or web server. Most network-based Intrusion detection system cannot tell whether or not an attack was successful. Location 2 of the Network-based IDS sensors placed outside an external firewall has advantages to document sort of attack originating on the Internet that target to attack the network. For full enterprise coverage Network Intrusion detection system must be placed on each network segment and should be able to remotely manage the various Network Intrusion detection systems, collate the information gathered, and display the enterprise-wide information on a console. Now the market has a number of products that detect attacks in real-time and react straight away, hopefully before damage is done. An effective method for real-time Intrusion Detection is to monitor security-related activity occurring on the various systems and devices that make up the network. Real-tome activity monitors can detect attacks such as attempts to access unauthorized sensitive files or to replace the log-in program with a new version. When suspicious activity is detected the real-time activity monitor can take immediate action before damage is done. The advantage of real-time activity monitors is that they deploy close to the mission-critical data and applications. Monitoring for attacks from both the inside and the outside the network becomes much easier, since all of the devices are being watched. Advantages and disadvantages of deploying Host-based Intrusion Detection Systems A host-based Intrusion Detection System resides on the system being monitored and tracks changes made to important files and directories with ability to monitor events local to a host. One of the advantages of host-based IDS is that it does not have to look for patterns, only changes within a specify set of rules. Host-based intrusion detection methodologies fall under Post-event audit trail analysis. For instance, products in this category perform automated audit trail analysis, reduction and management. Persistently the purchase of such a product can be justified on the cost savings achieved through the centralized and automation of audit trail management. Other advantages are that investigators can go back in time and do historical analysis of events that have occurred in the past. Lastly, this is particular helpful in exploration of break-ins that have taken place over a period of time. From the network-based security viewpoint, by the time it detects the security problem, its normally too late to react and look after the data, and the resulting consequences of the attack go far deeper into the network without resistance. In due course, the damage is already done by the time you find out. Also, given that most hackers learn how to cover up their tracks by tampering with audit trails, after-the-fact analysis often misses attacks. Conclusion In tradition way, most industrial devices lean to be primarily signature based like virus detection systems so they need periodic updates of these signatures to detect the most recent threats. An additional feature, called Active Response, that many NID systems offer is the ability to automatically react to detected alerts to protect the network from the threat. The majority attacks at the present come from the Internet, and the threat from the Internet is ever-increasing every year. Further, as large and medium businesses implement more sophisticated Internet defenses, it may have the effect of focusing attention on smaller businesses as hackers look for targets with a higher probabilities of success. Clearly, as small businesses use the Internet more and the threat from Internet attack increases, the risk increases. To help them mitigate this risk, they will find much of the attention of influential people and organizations in the IT industry is focused on deploying IDS systems. As present, it would be difficult to read about the Information Technology (IT) or IT security without encountering a wide array of advice in print and online recommending or assuming your organization has deployed a NIDS. It is easy and perhaps necessary to be influenced by these sources because they are a valuable source of information and analysis. Mainly because IT person dont have the time to research every new idea for running their networks, and they usually dont have a test tab. So they depend on published information to help guide policy and make decisions. In the case of NIDS, the advice is universally in favour of deployment. The sensor located in location 1 and 2 are the eyes of a network as defined above diagram, NIDS systems capture and analyze traffic across some network boundary. These will log data on every signal back to the monitoring station. With the sensors placed at these points, it becomes possible to observe analyze and document traffic travelling into and out of the network. With sensors in these positions a number analyses become possible whereby data from the outside sensor can be analyzed to provide information on the type, frequency, source and the target of reconnaissance scans and attacks. This information can then be used to identify specific scans, attacks, targets, and to an extent specific sources of malicious signals coming at the internal network. Secondly, the NIDS will show breaches of the firewall. The classic sign of this is a questionable signal showing up both in the outside and inside sensors. When th is happens, and there is not established session from within the LAN, its time to have a look at the firewall rules to see why this is happening. It is the only way an analyst can identify attacks and scans that dont match a predefined signature. By analyzing the logs of traffic, usually on the outside interface, it is possible to identify patterns showing new scans and attacks that are not captured by the NIDS signature library. In can provide records of network traffic for forensic analysis. All of these above analyses are different parts of the same idea. As the eye of the network, it makes observation and recording of network traffic possible. If analysis resources are added, it makes it possible to answer many questions about the signal environment outside the firewall, the effectiveness of the firewall, and the kinds and volume of traffic flowing through the network.

Pakistan Culture

Here In this global world, people can be easily identified by their culture. People dresses, Behaves and live according to their culture. The culture is followed by our forebears and still it will be followed by our future generations. There are many cultures to talk, but this dissertation concentrates on the culture of Pakistan and America. Since both are different cultured the Pakistan culture follows many traditional ways than American culture. In Pakistan people like to live with join family in the reason that they adopted to that culture. They live in the same home until it becomes old and it is named dominated society. Women were not allowed to study and men go to work. In the Olden days they assumed that women were not allowed to study if so women will not respect them and social order will be changed. But in the modern world women also started to study and experience the life outside the home. Pakistani people strictly follow religious culture than American. The Pakistani people are called as Muslims. Pakistani culture gives regulations to men also than any other cultures in the world. People of Pakistani showcase their identity as Muslims through that women wear veil and Burga and men wear pajamas and grow bears.Many modifications are taking place in Pakistani culture because women get more freedom than earlier and many women writers are coming up like Malala. Pakistanis grandly celebrate Ramzan festival. American culture is enjoying more liberation and survives joyfully. They like to live nuclear life and do not mingle with family members. From teenage itself, they live their own life, take care of themselves and take own decisions. In Pakistan only Muslims lives, but in America many religious people live and follow their own religion without any hesitation. The American people are Christians and live a rich life with limited moral values, but Pakistan has strong moral values.

The Code Of Ethics For Nurses Essay - 1163 Words

Clinical investigators frequently study individuals who are less than ideal individuals. Oncologists study patients with tumors and cancers to find out best treatment modalities; psychiatrists study individuals who have behavioral problems and test effectivity of a particular medication or therapy; Drug companies perform clinical trials on their medicines. The researchers cannot do much in order to improve the circumstances of their subjects, short of finding new treatments for their conditions that affect them. Sometimes, researchers study individuals who are less than ideal, but remediable conditions. These studies press the question of when it is acceptable for researchers to study rather than assist individuals. It is stated that the second provision of the code of ethics for nurses that the â€Å"nurse’s primary commitment is to the patient, whether an individual, family, group, community, or population† (American Nurses Association, 2001, p. 10). 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12 Angry Men Boys Fate - Free Essay Example

Sample details Pages: 2 Words: 475 Downloads: 3 Date added: 2019/04/04 Category Art Essay Level High school Tags: 12 Angry Men Essay Film Analysis Essay Did you like this example? Twelve Angry Men was a movie about the decision of a boys fate in a murder trial. There were a dozen jurors making the final decision whether he was guilty or not of murdering his own father. In the beginning the majority was thinking he was guilty but towards the end they all came around and changed their minds. Don’t waste time! Our writers will create an original "12 Angry Men Boys Fate" essay for you Create order There were different ideas and what ifs discussed by the different jurors in the movie. There was one juror that displayed all levels of leadership and that was juror #8. Juror #8 was the only juror to use laissez faire style of leadership in the film. There were a couple of different jurors that displayed the democratic style by trying to involve everyone in the room to give their honest opinions and feelings towards the situation. Affiliative leadership was also used in the film by controlling arguments or disagreements between others but also listened to everyones point of view about how they believe it happened. Five leadership traits were all used throughout this film they include integrity, self confidence, sociability, intelligence, and determination each one was clearly used. The one juror that stuck out the most for me during this movie would be Juror #11 a salesman, was more concerned with deciding a verdict in time for a baseball game than doing justice. He is rarely anything but brutally honest about his feelings. Hes anxious to get started and tried to get the gatekeeper to get it started. He also is negative about a lot. Hes in a hurry to get done. He is still more worried about getting to his game he is so impatient with the others hes ready to get an agreement so they can leave. He just cant believe that some of the jurors are changing their mind now. He doesnt believe that people will change to be all the same now he wants a hung jury in front of the court. Changed his vote to not guilty because he is tired of the yackety yack so he changed it. He appeared to be one of the main sources of humor in the film. Most of the other members were okay with his humor throughout the movie but by the end of the movie the other jurors had had enough of him ma king jokes when this was a serious situation. In the end it was decided that the boy is found not guilty because they looked at all avenues presented. With everything they could discuss and came to a unanimous conclusion completely the opposite from the initial vote at the beginning of the movie. Several jurors brought up items and played the devils advocate and took it upon themselves to act as a leader in different roles throughout the film. Some of the jurors were influenced by leadership throughout this movie that is for sure.

The Bicycles Changed America Essay - 1820 Words

The Bicycles Changed America The great changes in American society that came with the introduction bicycle in the late 19th century are often overshadowed by the influence of the automobile in the following decades. Today, bicycles are often seen as an alternative mode of transportation - a cleaner and more environmentally conscious form of travel. Because of this, it may be difficult to realize the incredible modernizing effects that bicycles had on American society when they were first introduced. Manufacturing and marketing techniques introduced by the bicycle industry were massive steps towards modern industrial practices. In addition, by making individual travel available to many people for the first time, bicycles changed the†¦show more content†¦Drais de Savebrun was aware, however, of some of the important aspects of the draisine that hinted at the future possibilities of bicycles: when roads are dry and firm it runs on a plain at the rate of 8 to 9 miles an hour which is equal to a horses gallo p†¦[and] on descent it equals a horse at full speed. (Smith, 1972, pp 4) The next major development came with the acquisition of pedals. In 1855, the first bicycle with pedals, the velocipede, was invented and became briefly popular when it was brought to the United States. Because of the ride provided by its iron tires and wooden frame, the velocipede became known as the Boneshaker. The excitement around the velocipede died off within a few years, however, as it proved to be difficult to ride, expensive, and dangerous. During the second half of the 19th century, most of the major improvements were made that allowed for the invention of modern bicycles. An iron frame rather than a wooden one, rubber tires (solid rubber, however), rubber-coated pedals and steel rims were all developed during this time. Although the new bicycles, known as Ordinaries, had one wheel much larger than the other, were difficult to mount and dismount, had no brakes, and were expensive, they became much more popular than any of the previous ancestral bicycles. They were promoted on the basis that they provided exercise to the riders, and that they hadShow MoreRelatedThe Invention Of The Bicycle869 Words   |  4 PagesInnovators have constantly changed the world that people now know today, who have may not realized the impact their small inventions would have. Not all innovators create something brand new, as most of the time their work was transformed from something that had already been created and given a market. 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Sun Microsystems Strategic Positioning Free Essays

string(181) " 2004 article put many business owners at ease when the authors stated, â€Å"Just before last Christmas, secret talks aimed at ending one of the bitterest wars in business foundered\." SUN MICROSYSTEMS: STRATEGIC POSITIONING Susan L. Elvins National American University History, Strategy, International Abstract This thesis will discuss the corporate strategy of Sun Microsystems and the multiple issues they have faced both domestic and internationally. Sun Microsystems provides open source software applications and different types of hardware for business consumers. We will write a custom essay sample on Sun Microsystems Strategic Positioning or any similar topic only for you Order Now A benefit Sun Microsystems provides with new technology to customers is offering them the ability to trade computer parts when upgrading. ii CONTENTS Abstract †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. ii CHAPTER 1 SUN MICROSYSTEMS: INTRODUCTION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 CHAPTER 2 SUN MICROSYSTEMS: HISTORY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 History †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 Continued Growth †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 CHAPTER 3 SUN MICROSYSTEMS: MARKETING †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 SWOT Issues †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Microsoft vs. Sun Microsystems †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 CHAPTER 4 SUN MICROSYSTEMS: PRODUCT TECHNOLOGY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 Software †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Servers †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. History Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 CHAPTER 5 SUN MICROSYSTEMS: CODE OF ETHICS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 Employee Code of Ethics †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Employee Relationships †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 Anti-Discrimination Policy †¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 CHAPTER 6 SUN MICROSYSTEMS: LEGAL ISSUES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 0 Hardware Patents †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 CHAPTER 7 SUN MICROSYSTEMS: INTERNATIONAL COUNTRY ANALYSIS (ITALY) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 CHAPTER 8 SUN MICROSYSTEMS: INTERNATIONAL ENVIRONMENT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 International Economy Results †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 Domestic Economy Results †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 CHAPTER 9 SUN MICROSYSTEMS: INTERNATIONAL DEMOGRAPHICS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 13 iii CHAPTER 10 SUN MICROSYSTEMS: INTERNATIONAL POLITICS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 CHAPTER 11 SUN MICROSYSTEMS: INTERNATIONAL SWOT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 SWOT Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 CHAPTER 12 SUN MICROSYSTEMS: GLOBAL BUSINESS STRATEGIES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 16 Five Business Level Strategies †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 16 CHAPTER 13 SUN MICROSYSTEMS: CHANGE MANAGEMENT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 Server Management †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦.. 17 CHAPTER 14 SUN MICROSYSTEMS: STRATEGIC CHANGE †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 Product Upgrade †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 18 Storage Management †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 19 Open Source Management †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 19 CHA PTER 14 IMPLEMENT PLAN OF CHANGE †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 20 Implement Change †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 20 CHAPTER 16 IMPROVEMENT RECOMMENDATIONS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 22 CERTIFICATE OF AUTHENTICATION NATIONAL AMERICAN UNIVERSITY . 25 APPENDIX A PORTER’S FIVE FORCES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 26 APPENDIX B GOVERNMENTAL PARTIES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 27 iv History, Strategy, International CHAPTER 1 SUN MICROSYSTEMS: INTRODUCTION Over the last 26 years, Sun has built a strong business strategy to satisfy commercial and consumer buyers with multiple products. When it all comes down to it, Sun Microsystems is one of the most defined and trusted computer manufactures in the globe. This thesis paper discusses the achievements of Sun Microsystems, Inc. Chapter 2 looks into the history of Sun Microsystems. Chapter 3 reviews the choice marketing strategy of Sun and how they have improved their current business position. Chapter 4 examines what products Sun provides consumers in software, storage, desktops, workstations, and microelectronics. Chapter 5 discusses the business code of ethics policy. Chapter 6 explores the legality of Sun Microsystems. Chapters 7 through 11 discuss the international facility of Sun Microsystems in Milan, Italy and chapter 12 explores their global business strategies. 1 History, Strategy, International CHAPTER 2 SUN MICROSYSTEMS: HISTORY In 1982, four people got together and built Sun Microsystems, Inc. in Santa Clara, California. The latest date of 2007 annual reports confirms this company now has 34,000 employees worldwide. According to Hoovers, the top three executives are Jonathan I. Schwartz, President, CEO and Director, then Scott G. McNealy, Chairman, and then Gregory M. Papadopoulos, EVP Research and Development and CTO. (Hoovers, 2008) Since 1982, Sun Microsystems has believed, â€Å"The Network is the Computer† to achieve their company success. History In 1983, Sun made enough revenue to open operations overseas in Europe. (Sun, 2008) This new overseas office gave many capabilities to what Sun could accomplish. For example, Sun opened their doors in multiple international countries to build revenue. The first international operations for Sun opened in Canada in 1985 (Sun, 2008). The following year, operations started in Asia then in Australia. Sun, 2008) In 1988, Sun reached their first $1 million dollars in sales revenue, which is a major milestone. (Sun, 2008) In 1990, Sun introduced the first workstation which was a new plateau reached. (Sun, 2008) This workstation brought new strategy into Sun’s marketing strategy because of opportunity it added. Continued Growth In the late 1990’s, Sun expanded their business horizons int o hardware then built a T1 server which handled the backbone of the Internet. (Sun, 2008) That same year, Sun completed the Micro, Standard, and Enterprise editions of the Java 2 platform 2 Comment [US1]: Period follows citation not before History, Strategy, International 3 application. (Sun, 2008) Java software gives opportunity to developers they previously did not have. This software allows programmers to develop and build ideas more easily. Java is used in web browsers to this day, so it is important to ensure that application stays updated as required. History, Strategy, International CHAPTER 3 SUN MICROSYSTEMS: MARKETING The marketing strategy of Sun Microsystems did change as the company increased the product line because with additions they needed to build a correct strategy. The reason for changing the marketing strategy is to compete with businesses just like them. Sun Microsystems has always ensured that their consumers receive the best products and the best in customer service. In 1992, a great marketing strategy used by Sun was to join with Hewlett Packard and announce new workstations built specifically for technical businesses. As the author of Computerworld magazine stated, â€Å"The companies are pitching their workstations to different customers–Sun wants to displace PCs from commercial desktops and HP is focusing on the midrange and high-end workstation user. (Johnson, 1992, 4) SWOT Issues Just like any other business, Sun has strengths, weaknesses, opportunities, and threats. Keeping those four key points in mind will provide Sun the assistance they need to further their possibilities in the world of technology. Sun was able to acquire the program application MySQL. In many technical circles such as networking, the word â€Å"lampâ₠¬  will be used during a discussion between administrators. An IT article explains how these letters are also read. The letters of lamp each stand for an application used to build a network server; Linux, Apache, MySQL, and PHP. Anonymous, 2008) Microsoft vs. Sun Microsystems Microsoft is a company that many consumers know for the popular operating software they provide, Windows. Some may not be aware of legal issues that had taken 4 Comment [US2]: Magazines and newspapers are in italics History, Strategy, International 5 place between Microsoft and Sun regarding the Java application. A 2004 article put many business owners at ease when the authors stated, â€Å"Just before last Christmas, secret talks aimed at ending one of the bitterest wars in business foundered. You read "Sun Microsystems Strategic Positioning" in category "Papers" (Guth Clark, 2004, A1) The disagreement began on October 1997 when Microsoft was sued for using Java incorrectly. In January 2001, Microsoft and S un did reach an agreement finally to settle the 1997 case in which Microsoft paid Sun $20 million dollars. (Guth Clark, 2004) The settlement of this case actually allowed both companies to move forward without regrets. On March 10, 2008, Microsoft and Sun Microsystems met once again and this time it was on better terms. Both companies created an alliance including the grand opening of the Sun/Microsoft Interoperability Center. The center is located in Redmond, Washington, the same location of the headquarters for Microsoft. One benefit this center received was the type of Sun server and storage system. The other benefit was the type of Microsoft server software. (Johnson, 2008) History, Strategy, International 6 CHAPTER 4 SUN MICROSYSTEMS: PRODUCT TECHNOLOGY Software Sun provides many options to consumers when choosing from software. It is not just operating systems. Sun provides Java and Java Enterprise Systems to the consumers. Consumers have the ability to use Mobile Solutions when they are away from their away from their main computer. Business management software is available on levels of security for identity management or systems management. Software tools to assist database maintenance, application management, and development production are also available. The latest version of Solaris is Solaris 10 and it was released in 2004. (Sun, 2008) Servers Sun Microsystems has been busy improving since the original SPARC came onto the market. Now consumers have multiple options within this category to chose. For example, a consumer could choose a â€Å"Blade† server, the â€Å"x64† server, a Netra server, a SPARC erver, an Entry Rack Mount server, a Mid-range server, or a High-End server. Each product has advantages and disadvantages that will match up to a consumer’s needs. If a business still needs to consider options, the Sun web site performs a comparison of the servers. If a business needs something more customized, Sun will provide rack cabinets so the business can build a specialized rack sys tem to meet their own needs. History Conclusion Sun Microsystems provides more than software, main frames, and rack systems to the consumer. Over the last 26 years, Sun has built a strong business strategy to satisfy History, Strategy, International 7 commercial and consumer buyers with multiple products. Sun is a business that believes the best way to earn revenue is to stay focused on important issues. Keeping focus on business strategy and consumer needs will turn growth and revenue into prosperity. History, Strategy, International CHAPTER 5 SUN MICROSYSTEMS: CODE OF ETHICS In 2001, Sun Microsystems built a Business Conduct Office (BCO) to assist employees and board members as necessary. (Corporate, 2008) To ensure employees are assisted in the best possible way, Sun keeps this document consistently updated. An employee can contact the human resources department should they have any questions or concerns. Employee Code of Ethics After employees are hired, they are provided with documentation listing a helpfully written ethics policy each person is required to follow. As an employee, a person is expected to use common sense in the decision-making process. More importantly, Sun requires each employee and board member to follow these company ethical guidelines: â€Å"Be familiar with these Standards of Business Conduct and follow them at all times. Comply with all applicable governmental laws, rules, and regulations in the performance of their duties on Sun’s behalf. Be sensitive to situations which could lead to inappropriate business conduct and avoid engaging in such inappropriate business conduct. Comply fully with the letter and spirit of Sun’s Conflict of Interest policy and always conduct Sun business in a manner that avoids conflicts between personal interests and Sun’s best interests. Promptly bring to the attention of appropriate Sun management or Sun’s Business Conduct Office any known or perceived unacceptable business conduct or illegal behavior. Seek appropriate guidance when it is suspected that business conduct issues. 8 History, Strategy, International 9 Always conduct Sun’s business with honesty and integrity and refrain from conduct that would negatively impact Sun’s reputation. † (Sun Microsystems, 2007) Employee Relationships Businesses must build a working relationship between their employees just as they do with their consumers. It is also important for employees to know they will always have the respect of their employer at all times. Employees are expected to return the same professional conduct as a courtesy to their employer. In addition to professional standards, Sun has a global anti-discrimination policy that protects employee rights. This anti-discrimination policy serves dual purpose because it protects an employee’s rights and it prevents discrimination within the company. Anti-Discrimination Policy In the anti-discrimination policy, there are four types of harassment examples. They are verbal harassment, visual harassment, physical harassment, and sexual demands. (Sun Microsystems, 2007) An example of verbal harassment is co-worker insults another with explicit jokes or makes sexual remarks towards another person. Visual harassment is considered graphic material whether it is written, printed, or sent through email. Physical harassment is considered more sexual driven as a person intentionally brushes up against another in a way that is unwelcome. Sexual demands are defined as unwanted sexual advances. History, Strategy, International CHAPTER 6 SUN MICROSYSTEMS: LEGAL ISSUES Sun Microsystems has a legal department that has the capability to work through multiple situations. For example, Sun took legal action against Microsoft after discovering their Java code was used to advance Microsoft’s Internet Explorer. After Sun and Microsoft ironed legal differences in front of a judge in 2004, both companies emerged with new ideas. According to a 2007 article in the Wall Street Journal, â€Å"Sun has agreed to sell servers that come with Windows installed at the factory. Some customers already run Windows on Sun’s x86 systems — those that use chips from Intel Corp. and Advanced Micro Devices Inc. — but had to buy and install the software themselves. † (Lawton Clark, 2007) The executive vice president of Sun’s systems group stated, â€Å"This is quite a different situation. (Lawton Clark, 2007) It is obvious seeing Sun and Microsoft business activities they can become allies and begin build something new to benefit the consumer. Hardware Patents Another legal issue was resolved between Sun and a company named Custom Hardware Engineering over a patent dispute. Financial Wire briefly explained this suit in an article because of the delicate legal information inv olved. This independent service stated, â€Å"Custom Hardware had filed an antitrust counterclaim against the charges and was seeking $140 million in damages. † (FinancialWire, 2007) Sun settled the counterclaim with an amount that has not been disclosed. Because Sun purchased this hardware company, Sun in turn legally owned all rights however; one could possibly see why Custom Hardware attempted to sue for counter damages. 10 History, Strategy, International CHAPTER 7 SUN MICROSYSTEMS: INTERNATIONAL COUNTRY ANALYSIS (ITALY) This section of the Sun Microsystems research paper discusses the international facility. The global center is located in Milan, Italy. The international center provides consumers the exact services that American customers receive. This section provides economic details of Italy such as employment and unemployment. Other information discussed is things pertaining to demographics and the future of how Sun can progressively build its facility in the country. Over the last 26 years, Sun Microsystems has built a strong business strategy to satisfy commercial and consumer buyers with multiple products. When it all comes down to it, Sun Microsystems is one of the most defined and trusted computer corporations across the globe. 11 History, Strategy, International CHAPTER 8 SUN MICROSYSTEMS: INTERNATIONAL ENVIRONMENT Sun has built a center in Milan and it is called the Solution Center. They believe it will â€Å"expand business opportunities, lower development costs, and get products to market quickly†. (Sun, 2008) Customers can choose from products such as Solaris and Linux servers, desktop computers, and other types of storage peripherals. Four services available in the Milan Solution Center are proofs-of concept, benchmarks, product and solution demos, and porting. (Sun, 2008) International Economy Results In Italy, the first economic quarterly period was reported as $387,952 million Euros. It was showing a 0. 7% change from the previous quarterly period with a 1. 9% change from the previous year. Italy, 2008) As of May 2008, the employment rate status was 23,229 and the unemployment rate was 6. 5%. The total imports of goods and services in May 2008 amounted to $40,150 million Euro. Total exports of goods and services in May 2008 amounted to $39,688 million Euro. SDDS data reported the revenue of 2007 being $724,246 million Euro. (Italy, 2008) The Sun fa cility is located in Milan, Italy. Domestic Economy Results As of August 2008, Sun Microsystems reported its fiscal results. The revenue for the fiscal year was $13,888 billion. Revenue results for Q4 of fiscal 2008 are $3. 780 billion. Net-income for the fiscal 2008 earnings is $88 million. Cash earnings from operations of fiscal year are $1. 3 billion. (â€Å"Sun Microsystems,† 2008) 12 History, Strategy, International CHAPTER 9 SUN MICROSYSTEMS: INTERNATIONAL DEMOGRAPHICS On July 2007, a census reported the population of Italy to be 58,147,733 residents approximately. (Intute-World Guide, 2006/2008) The total residents in the labor force as of 2007 were 24. 86 million. The exports of Italy are engineering products, textiles and clothing, production machinery, motor vehicles, transport equipment, chemicals, food, beverages and tobacco, minerals and nonferrous metals. The country of Italy has boundaries to Austria, France, San Marino, Slovenia, Switzerland and the Vatican City including a coastline that spans 7,600 kilometers. (Intute-World Guide, 2006/2008) There are eight seaports, Augusta, Genoa, Livorno, Ravenna, Sarroch, Taranto, Trieste, and Venice. Italy has one gas pipeline and one oil pipeline. Two types of railways and 612 merchant ships are available to carry commercial or industrial cargo. (CIA-The World, 2008) Population According to The World Fact Book, the population of Italy was 58,145,321 as of July 2008. The median age of the male was 41. 4 years. The median age for the female was 44. years. The census of 2001 showed literacy rate for the male population as 98. 8% and the literacy of the female population as 98%. In a census as of 2006, school age expectancy for males was 16 years and school age expectancy was 17 years for females. (CIA-The World, 2008) 13 History, Strategy, International CHAPTER 10 SUN MICROSYSTEMS: INTERNATIONA L POLITICS According to the Maps of the World, there are three government components in Italian politics executive, legislature, and judiciary. (Government and, 2008) The executive area is in essence the Prime Minister while judiciary has control over legal power of the country. Italian citizens are permitted to vote at the age of 18. They can choose from a multiple list of governmental parties listed in Appendix B. (Government and, 2008) 14 History, Strategy, International CHAPTER 11 SUN MICROSYSTEMS: INTERNATIONAL SWOT Even though Sun has a facility in Italy, a SWOT analysis must be followed to ensure business operations move smoothly. SWOT analysis is defined by Bnet. com as, â€Å"an assessment of Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis is used within organizations in the early stages of strategic and marketing planning. It is also used in problem solving, decision making, or for making staff aware of the need for change. It can be used at a personal level when examining your career path or determining possible career development. † (Cnet Networks Inc, 2008) In essence, the SWOT analysis is used to guide a business with structure and conformity. SWOT Analysis The SWOT analysis shows how strengths and weaknesses are internal whereas opportunities and threats are external. Using that philosophy, Sun must keep track of strengths or business advantages at their Milan facility. Sun should consider how to improve the current business status by increasing revenue in the technical market. When a business keeps aware of opportunities, it can improve their status. A few examples provided by QuickMBA. com are, â€Å"an unfulfilled customer need, arrival of new technologies, loosening of regulations, and removal of international trade barriers. † (Swot Analysis, 1999/2007) For example, currently Sun has a few facilities with trade barriers so should they be lifted that will allow easier delivery of product and building of revenue. Furthermore, Sun has 10 General Prohibition restrictions with specific countries and customers. (Sun Microsystems, 1994/2008) These restrictions protect Sun as well as their employees. 15 History, Strategy, International CHAPTER 12 SUN MICROSYSTEMS: GLOBAL BUSINESS STRATEGIES The three strategies business owners can choose from when determining what will work best for their business strategy on a global scale are multi-domestic, global, and transnational. The multi-domestic business strategy focuses on all overseas countries the firm has operations. The global strategy focuses on how products are delivered to the countries. According to Cangemi, â€Å"a transnational strategy seeks to combine aspects of both multidomestic and global strategies in order to emphasize both local responsiveness and global integration and coordination. † (Cangemi, 2008) Five Business Level Strategies Sun builds benefit from the five business level strategies that are cost leadership, differentiation, focused low cost, focused differentiation, and integrated strategy. Sun recognizes five items their business could face while attempting to improve. These items known as Porters Five Forces are competitive rivalry, power of suppliers, power of buyers, threats of substitutes, and threats of new entrants. A visual of Porters five forces is displayed in Appendix A. (Recklies, 2007) Albert Einstein once said, â€Å"Try not to become a man of success but rather to become a man of value. † (Success Quotes, 1994/2007) Sun delivers value to their consumers both domestic and international. Sun has grown to a successful business because of their continuous years of hard work from the CEO and all employees. Sun has proven to succeed in business it takes dedication, communication, and the willingness to work outside of the box. 16 History, Strategy, International CHAPTER 13 SUN MICROSYSTEMS: CHANGE MANAGEMENT Since 1982, Sun Microsystems has followed a structured business plan of goals for company products, services and higher revenue earnings. The 1980’s was a time for many companies to begin automating their systems. While some companies were just beginning to automate, Sun introduced its first workstation for businesses. In 1983, Sun opened the first facility overseas in Europe to expand products and increase revenue. Server Management In 2000, Sun customers who purchased high-end servers experienced a memory glitch error. Because of the error’s location, a statement was released on anonymity. The CIO stated, â€Å"Sun has taken an aggressive approach to addressing these issues with our customers. We have identified the source of the problem and taken steps to ensure that it does not happen again. † (Wagner, 2000, 10) Executives have said even though consumers were requested to sign a nondisclosure agreement to protect proprietary information, Sun plans to releasing a system board before the New Year that should resolve this error. Just as a gardener pull weeds for vegetables growth, Sun executives train personnel so they can grow within the business and excel. 17 History, Strategy, International CHAPTER 14 SUN MICROSYSTEMS: STRATEGIC CHANGE In December 2002, Sun Microsystems accomplished one more business goal after automation of their data center. Gordon Haff, analyst at Illuminata explains, Making effective use of data-center assets always has been an issue, but it’s been exacerbated by the technology build-out of a few years ago. People would be very happy with a magic solution that allowed 1,000 servers to be managed as easy as one server, but that doesn’t exist today, software developments such as IBM’s Project eLiza, Hewlett-Packard’s Adaptive Management Platform, and Sun Microsystems’ N1 are steps in the right direction. (Greenemeier, 2002) Product Upgrade In April 2004, Sun Microsystems performed a product upgrades to Linux that provided business consumers desktop ease. This Linux version provides a newer version of Enterprise Java desktop. Not only that, system administrators can now control the entire desktop from a central platform. Chris Maresca, senior partner from Olliance Consulting states, â€Å"The desktop is one of the largest cost components of any modern corporation. When you layer on top of that the cost of server-based productivity apps tied to desktops, like Exchange, and you factor in the support costs for the desktops, servers and updates/security patches, plus mandatory hardware upgrades every few years, [the migration case] becomes even more compelling. † (Rooney, 2004) 18 History, Strategy, International 19 Storage Management In 2004, an upgrade that brought positive results to Sun was in the data management department. Sun announced the products StorEdge 6920 and Sun StorEdge 9990 storage devices. Marc Canepa, executive vice president of Sun Microsystems storage products says, â€Å"We don’t think of storage as a separate company that just happens to be owned by Sun Microsystems, just like we don’t believe that the strategy to reduce cost and complexity is one of going to a customer and taking over the whole operation. † (Fonseca, 2004) Open Source Management The strategy for this project has increased as time progressed because it is a very important product. An example of this is Sun classifying commercial open-source business strategies into four categories. Driver, Feinberg, and Weiss listed them in a Sun Microsystems Open Source 2008 report as: Sponsor open-source projects and solutions as an active member of a community, leverage open-source software embedded in other products and services, support and integrate selected products and services with open-source solutions, and provide direct, commercialized products and services of open-source solutions. (Driver Feinberg, 2008) History, Strategy, International CHAPTER 14 IMPLEMENT PLAN OF CHANGE Sun Microsystems provides a vast amount of products, which support multiple needs of customers. To ensure the best strategy, Sun Microsystems must implement a plan to improve their current strategic position. When a business uses one strategy continuous, employees tend to become complacent then fall into a comfort zone. When Sun implements a new strategy, they could experience some resistance from employees because they did fall into that comfort zone. Implement Change When a business is ready to improve, management needs to be aware of three things, people, communication, and training. As John Kline explains in his article, â€Å"Implementing organizational change is a difficult and critical task. It has always been that way and is getting more so with the accelerated rate of change in most organizations. † (Kline, 2007) Employees must be aware of the changes made and how it will affect them. It is important for managers to stay communicated with their staff and keep them informed of any changes as they take place. During the process, managers should be training employees so they are prepared for the new conversion. 20 History, Strategy, International CHAPTER 16 IMPROVEMENT RECOMMENDATIONS Sun has a scheduled budget for research and development. The current strategy has allowed this company the ability to build a strong position in technology. Sun purchased a software company to complete a software collection for service-oriented architecture (SOA). Unfortunately, since this purchase Sun has not regained any lost ground. Sun must research what is currently available for storage management software and reconsider improving the plan for usage in mainframe systems. Sun should make a plan of time to review servers being sold. For example, newer technology will allow the company to provide things which older technology could not. A question Sun Microsystems must consider is how to manage replacements of damaged servers from customers when those particular servers have been replaced with newer models. Perhaps it is an opportunity for Sun to offer their customers a discount in such cases. In conclusion, Sun has built a strong business strategy to satisfy commercial and consumer buyers with multiple products. Because marketing is their responsibility, they must track sales and competition then readjust as necessary. Sun Microsystems is a defined and trusted computer corporation that international and domestic markets will work with. 1 History, Strategy, International 22 References Cangemi, R. R. (2008). The Formulation of an International Strategy. Pace University. p26-4. CIA-The World Factbook Italy. (2008). Retrieved August 11, 2008, from CIA Web site: https://www. cia. gov/library/publications/the-world-factbook/print/it. html Cnet Networks Inc. (2008). SWOT Analysis Definition. In BNet. com. San Francisco: C net Networks, Inc. Driver, M. , Feinberg, D. Weiss. (2008). Open Source at Sun Microsystems, 2008 (Research Note G00156448). Denver, CO: Gartner. Fonseca, B. (2004, September 20). Sun, HP Focus on Storage; Goal is to simplify SAN management. Eweek, p. 31. Government and Politics in Italy. (2008). San Jose, CA: MAP XL Inc. Greenemeier, L. (2002, December 2). Automating the Data Center. InformationWeek (917), 65. Guth, R. A. , Clark, D. (2004, April 5). Peace Program-Behind Secret Settlement Talks: New Power of Tech Customers; Microsoft, Sun Bury Hatchet, As Big Clients Demand Products Work Together; Gates Spotted in Enemy Camp. Wall Street Journal, p. A1. Hoovers. (2008). Sun Microsystems Executives [Data]. Available from Hoovers, http:// www. hoovers. com/free/co/people. html? ID=14833 Intute-World Guide. (2008). (Original work published 2006) Retrieved August 7, 2008, from Intute Web site: http://www. intute. ac. uk/sciences/worldguide/html/ 920_people. html History, Strategy, International 23 Italy: Economic and financial data. (2008) Retrieved on August 9, 2008 from http://www. istat. it/fmi/ITALY-NSDP. html#Real_Sector Johnson, M. (1992, November 16). Sun , HP Rev Workstations. Computerworld, p. 4. Johnson, R. (2008, March 10). Sun and Microsoft Expand Investment In Interoperability With New Center in Redmond, WA. Sun News. Kline, John A. (2007, January 1). How to implement change in your organization: the key: communicate, communicate, communicate. The Free Library. Recklies, D. (2007, December 30). Porters Five Forces. The Manager. org. Rooney, P. (2004, April 19). Migrating To LINUX. CRN, pp. 28. Success Quotes [Albert Einstein Quote]. (2007). (Original work published 1994) Retrieved August 17, 2008, from Quotations Page Web site: http:// www. quotationspage. com/subjects/success/ Sun Microsystems Export Prohibitions Disclaimer [International Trade Services]. (2008). (Original work published 1994) Retrieved August 17, 2008, from Sun Microsystems Web site: http://www. un. com/sales/its/prohibitions. html Sun Microsystems Reports Final Results for Full Fiscal Year and Fourth Quarter 2008. (2008, August). Sun Newsletter. Sun Microsystems, Inc. (2008). History. Retrieved from Sun Microsystems, Inc. , http://www. sun. com/aboutsun/company/history. jsp Sun Solutions Center: Milan, Italy. (2008) Retrieved on August 9, 2008 from: Sun Microsy stems: http://www. sun. com/solutioncenters/locations/milan/ Sun’s Open Source Experiment. (2008, January). IT Week, 13. History, Strategy, International 24 SWOT Analysis. (2007). Original work published 1999) Retrieved August 17, 2008, from Quick MBA Web site: http://www. quickmba. com/strategy/swot/ Wagner, M. (2000, Nov 13). Sun under Fire for Crashes – IT Execs Say Server Vendor was Unresponsive; Hardware Fix for Memory Glitch is coming. Internetweek, PG10. History, Strategy, International CERTIFICATE OF AUTHENTICATION NATIONAL AMERICAN UNIVERSITY GRADUATE STUDIES Submitted to: Dr. Richard H Gayer Submitted by: Susan L. Elvins Course: Strategy and Policy Date of Submission: September 11, 2008 Certificate of Authorship I hereby certify that I am the author of this document and any assistance I received in How to cite Sun Microsystems Strategic Positioning, Papers

Allied Health Workforce Redesign for Dentists- myassignmenthelp

Question: Discuss about theAllied Health Workforce Redesign for Dentists. Answer: Introduction Allied Health is a term used to show a large variety of medical specialists that are not nurses, dentists or doctors. Allied health experts aspire to avert, make a diagnosis and give treatment to several of illnesses and frequently work within a health crew having persons of different disciplines to give the patient the best posible results.Allied health professionals are employed in several locations including but not limited to: schools, universities, care homes, , community health centers, and hospitals. Allied Health Professionals are roughly 25% of the Australian health labor force. More than 154,000 Allied Health Professionals cataloged with APHRA in 2013, an 18% growth from 2012, and the field is continually experiencing positive increament (Wood, Schuurs, Amsters,2011). This report aims first to outline the allied health workforce redesign initiative, how far it has been implemented within Australia, and what role alterations have happened both in the allied healthcare profes sionals role and associated health worker roles. It will also show the benefits of the initiative to redesign the allied healthcare workforce even identifying which of the six principles outlined by Nancarrow has been tackled in the workforce redesign. Also, it will discuss if the redesign undertaking has brought about positive outcomes for both the patients and the allied healthcare workforce. Finally, it will identify what strategies can e implemented so that all the six principles outlined by Nancarrow shall be met and also to bring about a largescale implementation of the workforce redesign. The redesign initiative that has been undertaken for the allied health workforce is the Victorian Assistant Workforce Model. The Victorian Assistant Workforce Model (VAWM) for the allied health is a labor force redesign methodology to aid medical services to sustain the growing demands for allied healthcare (Yates, Wells, Carnell,2007).The VAWM toolkit gives a methodical approach to creating a maintainable and beneficial allied health workforce which is ripe for a drive, with the ability to provide the correct proficiencies at the correct period, place and amount.It will aid medical services to enhance access to allied health, letting more patients benefit from care provided.This workforce redesign aims to ensure allied medical experts and allied medical assistants work in the full range of their jobs and practices.Currently, in Australia, there is an aggregate of 1112 AHPs and 135 AHAs from 27 healthcare facilities. In a study carried out, AHPs observed that 24% of their time was co nsumed doing duties that could be tasked to an suitably trained and regulated AHA safely. It equals to 6837hours that may have been used to progress and increase the AHP practice functions or developed patient-centered care systems. The VAWM redesign initiative shows an ability for a more skillful execution of assistant workforce responsibilities across allied health (Wilson, Whitaker, Whitford, 2012). Several role changes have happened in both the allied health workforce and other health practitioners. First, when we focus more on improving and redesigning the allied health workforce and not the whole health care system, there is a risk that when these two groups work together, they will not fulfill their roles well as one works a well-oiled machine while the other is a bit dysfunctional. Also, when the workforce is redesigned, it may result in overlap of roles where for example a nutritionists part may be taken over by a doctor who knows about nutrition hence causing kind of friction. Again, with this redesign, it will define everyone's roles. Therefore, everyone will work with cohesion and patients can be treated well and as fast as possible (McGrath, Henderson, Tamargo, Holewa, 2011). The benefits of allied healthcare work redesign include the following. First, it leads to staff getting a greater sense of satisfaction hence giving them better opportunities to develop their careers. When the team gets their roles well defined n the redesign, they get satisfied in their jobs consequently perform better at work leading to the obtaining of more chances for promotion. Secondly, it leads to coming up with more maintainable job roles in the organization. When the functions are defined, these jobs can be filled up since everyone knows what is expected of them at work and thus these functions can be sustained in the long term. It also leads to a perception that allied health workers can perform and finish their job tasks faster doing in sound quality (Nancarrow, Roots, Grace, Moran, Vanniekerk-Lyons, 2013).Another benefit is that workers can be matched to tasks that better suit their skill sets. When one is matched to the correct function, they can perform their jobs bett er hence serving the patients better. They also get to learn a new set of skills so that they can take on more roles in the workplace since these functions are defined leading to an amplified sense of accomplishment by learning of new proficiencies and getting a more comprehensive information base, especially the allied health workers (Smith, Brown, Cooper,2009).. The workers also get the sense of being included in a team of different types of professions in the healthcare industry thus feel good and needed leading to a sense of satisfaction and patients getting better care and faster because these professionals are in a team and can work together. Also, these AHP can concentrate on bettering their skills as the AHAs can carry out the primary roles hence improve the care they can provide to their patients in the long run (Mason, 2013). The principle, to enhance workforce flexibility that is used in this allied health workforce redesign initiative is the one that says enable practitioners to work to their full scope of practice; delegate tasks where required. It is because, with the VAWM redesign initiative, the allied health assistants aid the allied professionals in performing their duties when they have delegated these tasks. It enables the AHPs to be able to perform their job responsibilities to their best of their ability as they have more time (Comans, Clark, Cartmill, Ash, Sheppard, 2011). It ensures patients get the best care possible from the professionals. They also get to improve the skills of the assistants who practice on roles they have been given hence with time the number of allied healthcare professionals who are qualified increases. This allied health workforce redesign initiative has brought about positive and amplified outcomes for patients and the healthcare providers. These include first, their chances for career growth and opportunities to grow for the allied health assistant workforce community increases and thus they can develop and improve their lives. Also, the patients get better health care services as roles are divided between the assistant's professionals hence everyone does their part well (Segal, Bolton,2009). The chances for growth needs to be combined with the advancement of regulation and assignment of job roles to the assistants with the allied health professional labor force to make sure that an combined labor force is created hence providing a functioning medical care system in the community. Patients can also get one on one specialized care until they get well as there will be an increased number of medical practitioners in the allied health field. Also when the allied healthcare workforce is redesigned, and their number increased through the assistants, they will be able to reach more of the chronically ill patients in Australia and give them specialized care. It will lead to these patients lives being saved as every patent will get the best care possible wherever they are because the allied medical professionals are many and thus can even reach the rural areas in Australia (Scott, Albrecht, OLeary, Ball, Hartling, Hofmeyer, Thompson, 2012). It has also been beneficial to medical care professionals and assistants in that with the increase in their number; they get competitive pay and benefits across the field, and also it ensures that there is job security for them. It has also made them flexible as they can perform a range of healthcare services hence they can work anywhere. I believe this allied healthcare redesign initiative (Comans, Clark, Cartmill, Ash, Sheppard, 2011). The following strategies can be applied to this initiative so that the six principles of healthcare flexibility can be achieved.The first policy of measure health system performance from the perspective of the patient can be made through having regular surveys in patients receiving the health care from the allied healthcare providers. These answers from the polls will let the allied health care professionals know the opinions of their patients and what they can do to improve their services (Scott, 2009). Hence they will make these systems patients based and know whether or not the level of services they provide is up to the expectations.The next strategy that can be implemented so that this first principle of flexibility can be achieved is by observing the patients and carrying out studies across different scenarios in patients so that the results of the survey can be used to improve healthcare delivery by the allied healthcare workforce (Keane, Smith, Lincoln, Wagner, Lowe,2008). The second principle ofminimising training time can be achieved by using the strategy of first using online training systems and simulations so that practitioners can be trained anywhere and anytime without needing to be physically present at the training centers. It minimises time spent waiting for training sessions and also reduces the amount of money used to travel for these training (Hakkennes Dodd,2008). Also developing plans so that these training can occur and these professionals and assistants can schedule them around their work. Thus they can provide care for patients as they improve their skill set. Also, these assistants get the experience they need as they do the duties delegated to them. Hence, they will reduce the time they take to receive the necessary education and training for accreditation because of skills learned at work (Moran, Nancarrow, Wiseman, Maher, Boyce, Borthwick Murphy, 2012). The third principle of regulate tasks or competencies, not professionscan be achieved in this allied health care redesign initiative through the following strategies. First, this can be done by explicitly outlining the tasks and responsibility of every worker. When one knows what is apparently expected of them in their job role, they will perform it to their best ability. Also during the recruitment process, the people employed should be able to fill in the positions that the job requires (Schoo, Stagnitti, Mercer-Grant Dunbar, 2005). If you hire the right person with the right skills the job will be done well also from the education level, it should be ensured that the right set of skills for allied healthcare professionals is being taught. It provides that new people in the field are well equipped to perform their roles. Hence by focusing on functions, the patients receive the best healthcare possible (Lizarondo, Kumar, Hyde, Skidmore,2010). For the next principle, match rewards and indemnity to the levels of skill and risk required to perform a particular task, not professional title. It can be done by having a reward system that gives workers rewards when they achieve set goals for a fixed period. It will encourage competitiveness, productivity and also improve the level of healthcare provided to patients (Hakkennes Dodd,2008). When the reward system is configured, it should be specified what kind of task is to be achieved, how it is should be done and the level of quality expected of them. Hence when these are met, they get rewarded thus this is beneficial to all parties involved. Also when the employees see that they get rewarded for having a high level of skill, they will always endeavor to improve themselves to be even better to get more rewards (Nancarrow, 2015). The last principle, ensure that practitioners have all the skills they need to perform the tasks required to work in the environment in which they work. The strategies that can be applied to achieve this includes first by ensuring the training received from the institutions is standardized. It makes sure that the allied health workforce is well trained and have the best skill set when they start working and caring for patients (Dubois Singh,2009). Also, random tests can be taken to ensure that practitioners in the allied healthcare field are up to date with the current practicess and skillset required in the area. They can also carry out regular training sessions for these practitioners so that this allied healthcare workforce in Australia is up to date in practices and patients receive the best care possible. Also, encouraging specialization ensures that people focus on fields they are best at making sure that when they are given tasks specific to their skill set they can perform i t to the best of their ability (Morris, Grimmer, Gilmore, Perera,Waddington, Kyle, Murphy,2014). Conclusion In conclusion, there is little sense for allied health practitioners to perform all duties when they can be helped by qualified allied health assistants to do the same tasks in half the time. It would be both economical and beneficial to both patients and the workforce. They will be able to save time and use it to improve their skills and also serve more patients. It also increases flexibility in the allied healthcare workforce field as more importance is given to them. Hence they can provide specialized care to different patients specifically in their area of specialty. I can say that this initiative if correctly implemented will achieve more of the desired outcome of improving the allied healthcare workforce. If the strategies named above are implemented, it will enhance the allied healthcare workforce drastically enhancing both the patient's experience and the skill set of the workforce. References Comans, T. A., Clark, M. J., Cartmill, L., Ash, S., Sheppard, L. A. (2011). How do allied health professionals evaluate new models of care? What are we measuring and why?. Journal for Healthcare Quality, 33(4), 19-28. Dubois, C. A., Singh, D. (2009). From staff-mix to skill-mix and beyond: towards a systemic approach to health workforce management. 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